Dental Marketing Tips For Dentists

Gone are the days when dentists could rely solely on the Yellow Pages to bring in new patients. Developing and executing a successful dental marketing strategy requires more than just a functional website and some online ads—it also involves the use of data, analytics, targeted paid advertising, and other tactics that will ensure your practice is seen as a credible and valuable choice for local patients.

Best Results Dental Marketing that targets your ideal patient. Whether you are looking for families, seniors, or young business professionals, it’s important to understand who your best customer is and gear your marketing toward this persona. Many offices develop personas such as Michelle, a mother of three who wants a family-friendly office with reasonable prices to meet her dental needs.

Content Marketing for Dentists: 7 Blog Post Ideas to Boost Your Practice

Consider partnering with other local businesses to gain exposure. Partnering with a chiropractor, eye doctor, or other health professional can allow you to promote yourself as a holistic care provider and attract more people who may not be ready for a dental appointment.

Showcase your work on social media. Before and after pictures are powerful tools to show people what their dream smile would look like and how they can attain it (by booking an appointment at your practice). This type of content not only helps with brand awareness but is also great for SEO as Google will index these images.

Send out appointment reminders via email. These are an easy and affordable way to minimize no-shows and cancellations, which will save your practice money in the long run.